Globality: Competing with Everyone from Everywhere for Everything | 
| Autoren: Harold L. Sirkin, James W. Hemerling, Arindam K. Bhattacharya
Urheber: Harold L. Sirkin, James W. Hemerling, Arindam K. Bhattacharya
Verleger: Hachette Audiobooks
Kaufen Neu: EUR 13,04
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Bewertung:  1 Rezensionen
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Format: Audiobook
Medium: Audio CD
Zahl Der Einzelteile: 5
Versandgewicht: 0.4
Maße (innen): 5.9 x 5.3 x 0.8
ISBN: 160024176X
Dewey Dezimalzahl: 382
EAN: 9781600241765
Publikation: Juni 11, 2008
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Careful Documentation of What Companies Based in Emerging Markets Are Doing to Compete Everywhere September 4, 2008
Donald Mitchell (Boston)
Globality is an excellent book for corporate executives, business unit leaders, and entrepreneurs. If you are an investor or want to read about the culture of world business, this isn't going to be your cup of tea.
We are in the middle of the great business convergence, an event so epochal that it will be written about as one of the great turning points in world history over the next several hundred years. What's it all about? Simply, every organization will complete with virtually every other organization on the planet. In the process, the dominant companies of the 21st century will be built.
In Globality, Boston Consulting Group (BCG) partners Harold Sirkin, James Hemerling, and Arindam Bhattacharya take the view primarily from enterprises founded in China, India, Brazil, and Mexico to show how those with the fewest resources, least skills, but lowest costs, are building important global positions in major industries. I compared this writing to what BCG founder Bruce D. Henderson used to write in the 1960s about Japanese, Korean, and Taiwanese companies being poised to deflate profits for companies in the U.S. and Europe, and I was pleased to see that Globality is much more articulate, better defined, and easier to understand.
Although the book is very much about the evidence brought by the challengers, the information is presented neutrally in terms of describing opportunities available for anyone. In addition, there are specific suggestions for what well established companies in developed countries might do to best take advantage of these opportunities.
For me, the best parts were the case histories of companies in China and India that I don't know much about. You'll find many interesting stories.
In terms of analyzing the opportunities, the major themes are:
(1) Minding the Cost Gap
(2) Growing Human Capabilities
(3) Reaching Deeper into Markets
(4) Geographically Pinpointing Resources and Capabilities
(5) Thinking Big
(6) Acting Fast
(7) Getting Help from Outside
(8) Innovating the Business Model
(9) Embracing Global Diversity
(10) Being Prepared to Attack Everywhere and Be Attacked from Everywhere
The chapter titles in the book aren't quite this clear. You'll have to read the material to grasp the key concepts, but you'll get it.
I liked that the book has strategic, organizational, and tactical dimensions. If you want to get a quick look at the overall themes, head to page 239 to read the Nokia story and to page 249 to read the Emerson story.
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