Alice Schroeder’s The Snowball: Warren Buffett and the Business of Life might well be one of the most important books you will ever read -- particularly in a period when the world's various economies appear to be entering freefall. This arm-straining (at nearly a thousand pages) but utterly fascinating book has already -- against all the odds -- achieved an astonishing level of success, given its initially daunting appearance. But it will only take a chapter or so for most readers to see just why this book is enjoying such an unprecedented level of acclaim.The subject is the life and career of one of the most revered men in the western hemisphere, Warren Buffett (an advisor to new US President Barack Obama) – despite the fact that his name may not be known to most of the general public. Buffett’s story is one that currently has resonances for all of us: a remarkable financial success story. The name of this investor from Omaha is spoken of with admiration by all who know him, despite the fact that he has never written a book on his career or the secrets of his business success. However, he has been persuaded to allow Alice Schroeder to spend time with him and those with whom he works to investigate his business triumphs, his opinions, his mistakes (Buffett is rather winning in admitting to several of the latter – how common is that in his profession?) -- and what emerges is a totally comprehensive biography of the man known throughout the world as a The Oracle of Omaha’.
What is most revealing about the picture of the man that emerges from these pages (and Schroeder had access not just to her subject and his business associates but also his wife, children and friends) is that we meet a man of intellect – of course – but also of humanity and understanding, with a philosphy and worldview that is both judicious and principled. In an era in which those in Buffet’s profession are more prone to excoriation than praise, the man we encounter here has a sane and clear-eyed philosophy of life and an attitude to business success that is generously instructive -- and inspiring. --Barry Forshaw
